Our biggest, brightest BRAVIA Professional Display has an extraordinary presence that demands every audience’s attention. Blending cutting-edge technology with installation-friendly features, 98” BRAVIA BZ53L adds Sony’s unique Deep Black Non-Glare Coating to deliver captivating picture quality in even the most challenging lighting conditions. With spectacular 780 nit brightness, cinematic colour and a huge viewing angle plus 32 GB memory, it’s the 4K HDR professional display that’s bigger in every way.\nDeep Black Non-Glare Coating\nNow also featured on 98" BZ53L, Sony’s Deep Black Non-Glare Coating technology reduces screen reflections and boosts image contrast, even under the glare of bright lights in retail stores, workspaces and classrooms. It’s the key to dynamic visuals bursting with true-to-life color and detail that inspire everyone, from corporate visitors and staff to shoppers and students.\nSpectacular 780 nit brightness, and more\nBrighter is better. In busy retail showrooms or corporate lobbies, 98” BRAVIA shines with an extraordinary 780 nit screen brightness that can’t be missed, even in light-flooded spaces. Full Array Local Dimming boosts peak brightness further still to an eye-popping 1500 nits.\nCognitive Processor XR™\nCognitive Processor XR™\nThe world’s first picture processor with cognitive intelligence understands how humans really see the world. 98? BRAVIA with Cognitive Processor XR™ opens up an unprecedented viewing experience that immerses you even more deeply in the scene.\nRicher, more lifelife colour\nXR Triluminos Pro colour technology expresses an even wider palette of exquisitively lifelike hues and tones, thanks to Sony’s unique Cognitive Processor XR processor. \nHigh refresh rate\n98” BZ53L sports a 4K 120Hz panel, teamed with XR Motion Clarity and Motionflow XR to express fast paced on-screen movement with unprecedented smoothness, clarity and realism. \nProfessionally designed for better business \nOther so-called professional displays are little more than televisions with a few additional features thrown in as an afterthought. 98” BZ53L is engineered from the ground up for quicker, easier, more flexible installation in retail and corporate environments. \nLighten the load\n98” BRAVIA BZ53L weighs around 20kg less than the previous 100” 100BZ40J model, lightening the load on installation teams.\nSafer carrying\nErgonomically positioned lower horizontal handles are easy to grab, making lifting easier and more comfortable.\nLandscape, Portrait and Tilt\nInstall BRAVIA in portrait or landscape orientation to suit any corporate or retail space, with a tilt range over -15 to +20 degrees for even greater flexibility.\nSubtle logo positioning\nThe Sony logo is discreetly positioned on the edge of the display’s beautifully slim 20mm bezel. So there’s nothing to distract your audience from immersive, super-size images.\nSide mounted terminals\nAll signal connections – including audio, video, networking, control and USB ports – are mounted on the side of the display to simplify installation. \nRound the clock reliability\nBusiness never sleeps: BRAVIA is engineered for dependable 24/7 operation in the most challenging corporate and commercial environments.\nSpecial settings for professional use\nBRAVIA makes doing business even easier, allowing you to fine-tune settings to suit the demands of corporate or retail environments. Disable input or remote control functions, remove labels and block buttons to avoid tampering when the screen’s being used in public spaces. Customise and store display settings, then copy them easily from display to display via USB flash memory.\nGet great pictures fast\nForget fiddling with display settings. One Step Setting offers presets tuned to your environment including meeting room, vivid signage, natural signage and graphics. Just pick a preset: BRAVIA instantly configures picture mode, input, control settings and more. \nEasy multi-screen setup\nConfiguring multiple screens for large display applications is easier than ever. The Multi Display Setting (MDS) app helps you create stunning video walls with multiple BRAVIA displays ‘tiled’ together.\nEasy integration & network of supported AV solutions\nThe BZ53L is made for today’s connected world. There’s seamless support for today’s leading automation and control platforms, while open APIs simplify integration with other vendor solutions. \nWe work closely with other leading companies to add even more value to our innovative AV products, with innovative solutions for networking, device management and automation.\nLarge 32GB internal storage\nThe internal memory on some other displays is eaten up by the operating system, leaving little space for your own apps and content. The 98" BZ53L doubles internal storage from 16GB to a generous 32GB – giving loads more room on board to hold apps, photos, videos and digital signage. \nSimple signage\nInforming and guiding visitors with digital signage in retail stores and corporate spaces has never been easier. On-board BRAVIA Signage Free (BSF) software automatically plays out HTML content, video and photos copied onto a USB stick memory when it’s slipped into BRAVIA. It’s that simple.\nFlexible content layout\nIn-built support for HTML5 lets you use BRAVIA to display interactive signage content without needing a dedicated set-top box, media player or PC. On-screen content can be freely laid out using 4K video, still images or even with the HDMI input.\nMeet more easily\nGet Google Meet from Google Play Store, and pair BRAVIA with a compatible webcam for easy video \nmeetings.\nWireless screen mirroring\nEasily mirror content wirelessly from handheld device onto BRAVIA with in-built support for Apple AirPlay2 and Google Chromecast.\nWith BRAVIA, sustainability in every scene\nWith growing demand for ever larger display screens, there is also the risk of greater resource and energy use. However, Sony’s sustainability commitments are realising efficiency gains from product development right through to watching TV and viewing screens. Increased use of recycled materials, improved energy rankings and new eco-related settings and features contribute to the continued development of sustainability with BRAVIA.\nAll your energy-saving settings in one place\nWith the flexible and configurable Eco Dashboard,energy saving settings can now be centrally managed.\nYou can easily customise energy saving settings for your\nTV usage, viewing environment, and the content you are\nwatching, all in one place, and visualise the contribution\nyou are making to reduce environmental impact.\nOptimal viewing and energy use with Light sensing\nAutomatically adjust the brightness of the display depending on the ambient light of your environment, optimising the viewing experience and energy usage.\nIncreased use of recycled materials in BRAVIA\nSORPLAS(TM) is Sony's proprietary recycled plastic material that achieves a high recycled material usage and can be found in all new BRAVIA products, helping to reduce the use of virgin plastics.\nGreater peace of Mind \nThere's the added reassurance of our 3 Years PrimeSupport Professional service package as standard, with access to an elite EU-wide helpdesk for technical support & advanced product exchange handled by local partner, on premise where possible. You can enjoy further peace of mind with our optional 2 years extension for just €1, effectively extending your PrimeSupport up to 5 years (or 30,000 hours usage).\n\n
Brand
- Sony
