Northamber to Distribute EfficientEther’s EtherInsights and EtherAssist for Microsoft 365/Azure Optimisation
Posted on: 01/09/2025, 00:00
London, UK - 1 September 2025Northamber, the UK’s longest‑established trade‑only distributor of cyber, infrastructure, IT and AV solutions, today announced a new partnership with EfficientEther, the UK‑based AI company behind EtherInsights and EtherAssist. The agreement brings EfficientEther’s AI optimisation and operations solutions to market via Northamber’s reseller partners, enabling them to deliver fast, pragmatic value to their customers.
EtherInsights analyses Microsoft 365 and Azure usage to surface waste and right‑size licences and resources, helping customers reduce unnecessary spend. Early deployments have shown measurable savings within weeks.* EtherAssist is an AI technical assistant that helps IT professionals troubleshoot faster, guides fixes, automates documentation, and supports compliance, improving service quality and consistency across the estate. Together, the solutions help organisations reduce resource waste, support sustainability goals, and help future‑proof their Microsoft environments as demand scales.
Ryan Mangan, CEO of EfficientEther, said:
“Northamber was the clear choice to take EtherInsights and EtherAssist to market. Their extensive partner base, strong portfolio in cyber and infrastructure, and proven ability to support resellers mean our AI solutions will quickly reach the organisations that need them most. Together we enable partners to cut waste in Microsoft 365 and Azure while empowering IT teams to deliver faster, more consistent support.”
Grant Reddin, Director of Cyber & Solutions at Northamber, added:
“Efficient Ether is a powerful addition to our portfolio because it directly addresses one of today’s biggest challenges — how businesses manage and optimise their software licences. Too often organisations overspend on unused or under-utilised licences. Efficient Ether helps them right-size usage, cut unnecessary costs, and ensure every licence is delivering value. In a market that moves fast, standing still isn’t an option. By partnering with innovators like EfficientEther, we make sure our resellers can offer smarter, more cost-efficient solutions that keep their customers ahead of the curve.
Visit northamber.com/efficientether for more information and to open up a conversation with Northamber’s in‑house experts.
* Based on pilot projects; results may vary.
